Classification: Hourly, Non-Exempt Reports To: Development &
Salary Range: $19 - $25/H DOE Communications Director

SUMMARY DESCRIPTION

The Digital Marketing Specialist (DMS) is responsible for all aspects of HSSC’s social media and email
communications, as well as our complementary collateral presence in radio and print media. The
DMS is responsible for consistently and professionally articulating our mission and vision in keeping
with our positive, proactive, community-based, animal-centered brand, with the dedicated purpose
of increasing our online presence, improving our digital marketing, raising public awareness, and
growing public support for HSSC. The ideal candidate thrives in a fast-paced, dynamic environment
and works both independently and collaboratively within a small, close-knit department. This
position collaborates closely with the Communications Team (Graphic & Web Designer and Grants &
Content Manager) and reports to the Director of Development and Communications. This is an on-
site shelter-based role.

KEY RESPONSIBILITIES

• Work closely with the Director of Development & Communications and with the Grants &

• Coordinate and implement overall content strategy and management of social media platforms

• Collaborate with the Communications Team and our calendar of current and ongoing programs,

• Oversee all social media content scheduling, publishing, moderation and ongoing engagement.
• Oversee creation and publication of our monthly eAnimail newsletter.
• Contribute images and written content, including animal bios, adoptions and shelter med

stories, for email and social media communications, classified ads, weekly radio promotions and
our semi-annual North Bay Pets magazine.

• Participate on the air in weekly radio spots as needed.
• Maintain a contact list of print, radio and on-line reporters and regularly send story ideas and

activities for use across all our communications platforms, secure photo and video release forms
as needed, produce live social media broadcasts as needed, and assist in coordinating on- and
off-site professional photo shoots.

• Coordinate with Community Engagement Manager for B2B cross-promotional opportunities.
• Manage, prioritize and implement social media requests from HSSC departments and programs,

participate in brief, regular meetings with department and program leads on pending needs,
share SOPs and HSSC protocols.

• Coordinate with Development Team and Community Engagement Manager to monitor social

• Maintain our image libraries, including general archives and project-specific collections.
• Collaborate with the Director and Team on audience growth strategies for our digital platforms.
• Monitor, maintain and report performance metrics for social media and email platforms.
• Recruit and coordinate select staff and volunteers to assist in collection of high-quality images

Qualifications & Experience

Required Qualifications

• Understand the HSSC voice and persona, mission and vision to incorporate them consistently

• Excellent communication skills – both written and verbal – and ability to convey compelling,

• Three to five years’ experience using social media platforms including Facebook, Instagram,

• Experience with or ability to readily master Constant Contact email platform.
• Experience with or ability to readily learn to interface with a donor database.
• Proficiency in social media account management and content creation tools on desktop and

Preferred Qualifications

• Experience using image editing tools such as Photoshop and/or Canva.
• Experience with DonorPerfect
• Experience with WordPress or similar website platform.
• Experience with donor relations and/or communications.
  

Required Experience & Education

• Three or more years of relevant professional experience.
• A bachelor’s degree.

Please include links to any blogs and/or social media accounts you manage, and upload 3-5 writing
samples demonstrating your ability to represent the voice of an organization and your creativity.
Please review the HSSC web site and social media before applying and submitting your samples:
https://humanesocietysoco.org
Facebook: @sonomahumane, and Instagram/TikTok/YouTube: @humanesocietysoco

PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those
that must be met by an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to interact with animals.

• Must be able to sit at a desk for significant periods of the day.
• Must be able to do phone or computer work for blocks of time.
• Must be able to interact with animals.
• Must be able to communicate effectively (speak and listen).
• Must be able to lift and move paperwork and files, up to 30 pounds.
• While performing the duties of this job, the employee is regularly required to sit; stand, walk, use

hands to handle objects/operate keyboards and telephones; reach with hands and arms; talk and
hear.

• Specific vision abilities required by the job include close vision, distance vision, depth perception,

Work environment:
Usually quiet, though office foster dogs are common. with some exposure to moderate noise levels
(such as barking).

NOTES
Nothing in this job description restricts management’s right to assign or reassign duties and
responsibilities to this job at any time and the employee is expected to adhere to all company policies.
The above information is representative of the work performed in this position; however, it is not all-
inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the
work is similar to or related to the essential duties and responsibilities.

I have read and understand this explanation and job description and am able to perform all duties
contained herein.



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